Evaluation question 3 script

Music Video -

We wanted to start our music video with something to show the narrative of the song visually, hence the alleyway shot with the bins. The visuals for a lot of the video linked well with the lyrics of the song, helping the viewer to understand the narrative and the locations we shot in also helped to emphasise the theme of the character’s progression from rags to riches and gives a clear indication straight away that he is poor and throughout the video you see his gradual rise in success.

As you can see the lip-syncing is generally ok but at some parts it’s out, this doesn’t really affect the overall outcome. After our rough cut the main bit of feedback that we received was to improve our lip-syncing, for our final cut we fixed this and now most of our video is perfectly in sync.

A lot of our feedback was praising our narrative so we decided to focus on this and develop it further, making it the focal point of our final product. We had a number of transitions in both our rough and final cuts which helped for the narrative to flow throughout the video that allowed the viewer to see the character’s gradual rise to fame.

One piece of feedback was that our actor didn’t change chord on the guitar enough and we found it hard to improve on this without re-filming the whole video and paying extra attention to it, which could possibly take away from the quality of the lip sync.

Colour correction was a strong subject within the feedback so as you can see the final has a vast improvement. We tried to incorporate editing on the beat into the instrumental part of the song, as this fits with music video conventions and helps the video flow smoothly.

We used a lot of live performance shots because we felt it fit with the genre conventions of folk rock music, the use of an acoustic guitar in front of a live audience was inspired by the official music video for Holes, although we couldn’t actually have a live audience, we used lighting and camera positioning in a way that would give the illusion there was an audience present.

Ancillary tasks –

Throughout all of our products we tried to include our chosen themes and messages. To do this we used conventional fonts and colours that are usually found within the same genre to give our artist an individual look and so customers can relate this font to the artist.

Both our digipack and magazine advert used the same font and images, which linked them together and allowed the customer to see the relationship between the font and images and the artist. We tried to create a brand image that would help us to sell our artist.