Monday 16 December 2013

Music Video Evaluation - Joe Murfitt

Question 1:

This still from our video shows our character arising from in between a set of bins. In many folk rock genre videos there isn't a strong narrative but we have tried to create one in our video and have shown this by immediately showing that our character is poor by having him in this poor environment and also having him look poor in the clothes he is wearing too. This challenges the convention of not many folk rock music videos having a narrative as we had a strong one in our video and thought it worked really well and related well to the lyrics of the song which shows that we linked one of Goodwin's points into our video by relating the visuals to the lyrics.

 This still shows a medium shot of our character performing the song which works with the music video convention of having live performance shots within your video. This still shows one of many performance clips we have in our video and this follows the theme of many folk rock videos such as the Original video of Holes and other songs by Passenger. These medium shots of our character who is also our artist performing helps us to link our video into Goodwin's point of having the need to sell our artist in our video as by having these shots it gives the audience an image of the artist to go by and also helps to sell him as it shows you he can perform live and is willing to be highly involved in his own music videos.

This photo shows a still from our video in which our character is walking down and alleyway which helps for us to support the narrative of the video as it shows the environment he lives in. This long shot shows the characters mise-en-scene and also his lifestyle and way of living. This still and part of the video helps for us to link the visuals and music/lyrics which covers two of Goodwin's points and also runs with the video convention of using longer shots to set the scene in a video which is exactly what we have done in the shot.

 This photo shows a section of our video where are main character is sitting against a wall in an alleyway with nothing but his guitar. This image supports our narrative which is strong throughout and the black and white effect also helps to enforce this even more as it represents the dark life he lives. Many music videos use black and white shots to help support their narrative which is what we have tried to do, not just here but also throughout the first part of the video. This still shows how we tried to use Goodwin's point and common music convention of linking our lyrics to the visuals which we did by showing our character in this light until he becomes famous which is how we interpreted the lyrics.

In this photo you can see a person putting money onto the buskers guitar case who is played by our main character. This still shows how we tried to make our video as realistic as possible and also to make the narrative of the video as strong as we could. This low shot focuses in on the narrative by seeing someone put money in which is not always in some videos as a lot of music videos as they try to look to sell the artist more than give the video the storyline but this shot shows that we have gone against this convention by not concentrating as much on selling the artist as we had such a strong narrative.

This still is one of a few close up shots of our main character/artist performing in our video. We felt that having these close ups may be able to mask the fact that our actor couldn't play the guitar properly and we felt this worked sometimes but we could of used them more. Not many folk rock videos have these kind of shots because the performances shots are played by the actual artist and they can either play the guitar or they have an actual guitarist. This shows that we did not just stick to conventional folk rock genre things in our video and tried to make our video something unique to that genre. This still does show that we tried to use a variety of shots to show our performances which would keep the viewers more interested.

This still shows how we managed to mask the fact that we had no crowd to perform in front which shows how we manipulated the camera and other things such as lighting to do this. We used a spotlight shining down on our artist to try and show that he was on a stage and had an audience in front him and also dressing him in a white shirt shows that he had to look smart as he was performing in front of people which shows his rise to fame. Many artists have a shot of the artist performing in front of people but we have interlinked this into showing our narrative as well by putting him in this situation but overall you can see how we have tried to get folk rock genre characteristics into this part of our video and more specifically this still shot of our video.


In this still photo of our video you can see how our final shot is and how we used this to show his rise to fame and the fact people are now paying to watch him, which are all part of the narrative within the video. The bright spotlight helps to show that he is on a stage as this is something that would be used during a live performance of this genre and also the low angle helps to show his superiority now which shows that our narrative as come to an end. The way the character is stood also helps to mask that their is no crowd as it looks as though he is taking the applause from them in this still but we could of made this a bit better by having a sound of applause whilst he is doing this or some flashes of cameras but we didn't have time to do this. This final shot shows how we tried to link the need to sell the artist by having him take this ovation from the imaginary crowd as it helps to have an image that people like him and this helped to create that. This music also slows down when this shot is being taken which helps for the artist to take most of the viewers attention and not the lyrics or music which goes against Goodwin's points of linking the visuals and music/lyrics.

This image is from our magazine advert and shows how we even used this to try and make our narrative the biggest thing in our video by having the transition from the busker to the performer but having them in the same pose helps to impose this even more. This photo is the same photo used on the front cover of our album cover which helps for customers make the link from these products to the artist which helps to increase our need to sell the artist, which is one of Goodwin's points.The main purpose of our magazine advert was to get the image of the artist across to the consumer and by having the same picture and font of writing as our album cover, consumers will now associate these things with our artist with the font being a real help to this as they can immediately associate this font with the artist.


This photo is the one that we used on the front of our digipack which is the same photo that was used for our magazine advert above. This photo has our artists branding on it which is personal to him and allows us to give him his own image and helps for us to sell him as an artist which is one of Goodwin's points we tried to incorporate into our digipack front cover. The yellow and grey outline to the circle the writing is in is meant to contrast the colour of our separate pictures to show the rise he made from 'rags to riches' but also that he has not forgot his past. This shows that even though we had finished our video we still tried to strengthen the narrative even more by doing this as it helps to add to the storyline behind our video.






Question 2: How effective is the combination of your main product and ancillary texts?

Question 3: What have you learned from your audience feedback?

 


Question 4:




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