Music Video Rough Cut

Digipack/Magazine Ad Ideas

Digipack Ideas:

A digipack is the thing that an artists CD would come in and is usually something that is personal to an artist or is their logo. In our genre of music which is folk rock, many digipack's are random or specific to a certain track on the CD which is what will be doing with ours. Our digipack will include a picture of the artist and his guitar against the wall looking upwards and also another of the artist sitting down with these two pictures being the main one's with either one being the front cover for our album cover. For our back cover we will use something simple like a wall or bin as the picture for it as they are easy for us to list songs but are also relevant to the narrative of our song and artist. For the other bits of our digipack we will also use shots that are relevant to our song as this means that all the pictures have some relevance. We will also use some shots of our artist in posh clothing to show his status as a respected artist which will hopefully cause this artist to sell more albums.

Magazine Ideas:

We will use the image of the artist

Contemporary Music Video Edits - Chase and Status and One Direction.

In this task I tried to count the number of edits in two music videos on being similar to ours, one being very different from ours but both being fairly mainstream and contemporary. the first song was:
 'Chase and Status - Count on Me'
This song had approximately 214 cuts which is fairly average for songs in this pace. This is because in order to keep the video the same pace as the music you have to make sure the cuts are frequent and to the beat. Our video also uses this technique of making the video a similar pace to the music as makes it look more natural and flowing. The pace in each of these songs changes from slow to fast, so there needs to be less cuts during the slow section and more during the fast sections.

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The next song we done was: One Direction - Little Things

In this video we estimated that the video had 101 edits which is a lot less than the other video we analysed and this is because the genre of music is different and is quite slow which is quite similar to the speed of the video that we are going for although our song is slightly quicker. This song has quite a lot of cuts for this speed of song and this is because most of the song is performance based and because they are a band they cut regularly to different members of the band singing various parts of the song. Ours is not like this as we have only one person performing who also has the narrative based around them which will mean that we are more likely to have less cuts as we will have less things to cut too.

Filming so far.

Filming so far: 

We have currently filmed around half of our shots with these beginning to shape up our music video nicely. We have got the performer singing the song all the way through from 3 different angles which will all appear at some point in the video and we have also filmed other shots around our busking location that look really good with our best one being a pan transition shot that shows the busker sitting then goes through a wall to show him performing which looks really good. We also got our final shots in the studio which went really well with the lighting from the studios camera working really well and the final shot came off really well and worked exactly how we wanted too. We are going out to once more tonight (14/10/13) to film the middle section of our video which involves some public participation in but this will give our video a realistic effect too it.

Auteur Theory

Auteur Theory:
The Auteur Theory is when a director's film reflects what the director's personal creative vision as if they were the primary Auteur which is French for Author and so this means that the director is filming and being creative with his vision as if they were the main character or author. The Auteur Theory also is when a director has something personal and associated to them in their video and I will no give a few examples of this.

Benny Boom - Music Video Director:

Benny Boom is a music video director and the current director of Gorilla Flix, INC. He learnt his trade in the industry through being the protege for both Director X and Hype Williams who are both really famous music video directors and has now made the big time after having many years studying them. He has done music videos for famous musicians and rappers such as 50 Cent, P Diddy, Nelly and Nicki Minaj as well as many more and a common trait of his music videos are having feature fonts in the beginning of his music videos crediting himself like shown below on the 50 Cent song, Just a lil bit. In 2009 he won the video director of the year award at the BET awards and also directed his first movie, Next Day Air.

Director X:

Benny Boom's mentor Director X is one of the biggest music video directors and has done videos for many artists such as The Wanted, Drake, 2 Chainz and Sean Paul just to name a few which shows how well respected he is as he has done videos for some of the biggest stars int he music business. Director X leaves his name at the end of every music video he directs to get him and his business publicised but he also has another thing he puts in all of his videos and which is a version of the letter box effect which he has developed to put in all of his videos. This is when he starts the video by having a black screen which splits in half and slides both ways to the edge of the screen to show the whole contents of the screen and then to end he gets the black bars to come across and meet in the middle to close the video off.

 You can see both of these effects in Drake's track, Started from the Bottom with the one on the left being the start of the video with the black bars going away from the centre and the one below being at the end of the video with the black bars meeting in the middle as well as having Director X's name which is a common thing at the end of each one of his videos.

Interpretation of the lyrics in Holes.

Holes Lyrics:

This song starts of taking about a man with nothing who could be seen as a tramp or busker which is why we used this idea as the narrative for our video. But it is quite an up beat song and this is shown with the line 'When you've got nothing, you've got nothing to lose' as this could mean that the busker or tramp is still grateful for the life they have and are trying to make the most of it. Throughout the song Passenger sings about hard things in life such as having a 'mortgage to pay and kids to raise' which support this as these can be tough and before he says this he sings about a woman's husband never coming back after he had been to get a paper which is why it's hard and throughout this song it is about people being alone and having "Holes" in their lives but they carry on anyway. In the chorus he sings about even though "we've got holes, we carry on" anyway which supports both a busker or tramp continuing on with their poor way of life as they are happy just to have a life and also that people get lonely but they will carry on anyway.

Contacting Passenger for permission of use of his song.

Storyboard

Our storyboards will be useful to us during filming as it gives us a rough idea of how our video is meant to pan out and what shots we are meant to film at different points in the video. The pictures help to give us a rough idea of the angle and type of shot we are meant to be filming which means that we don't have to remember every single detail of each shot as we have it all written down. We also had notes on each shot saying various things such as the camera movement, type of shot, location and what is included in the shot which meant that we had all of the info we needed about every shot we wanted to film.

Mise-en-scene Research

The song that we are doing is Holes by Passenger and is in the genre of Folk-Rock, there are many traits of mise-en-scene that goes with this genre. Folk Rock artists include The Beatles, Rolling Stones and more recently, Mumford and Sons and these all wear similar 'folk-rock' clothes of shirts with the top button undone and usually a lot of denim. In our video we will dress our actor in jeans and a scraggy coat to help create the busker look but as our narrative is for him to have a rise to fame we will dress him in a white shirt and jeans when he reaches fame to show the rise he from 'rags to riches' he has had.

Here you can see the Folk Rock band Mumford and Sons and can see how they don't wear formal clothes during their performances but they wear smart casual clothes which is the look we'll go for when filming our performance shots when our character becomes famous. The lead singer (second from left) is wearing a white shirt which he wears when performing so we may take an inspiration from this and use a white shirt when are actor performs in front of a crowd.



We will be using a street corner in Cambridge for many of our singing songs as well as an alleyway close by to film some other shots including walking shots and the opening shot. These locations are perfect for our video as these fit in with the narrative of the video as this could be a possible place where a busker may perform and live, also there will be a lot of people walking past which will help as it will help the video to look more realistic. You can find photos of these locations in our location recce. We need a few props for our video to help set the scene and give the video a realistic feel. We are going to use a guitar in our video for the performance scenes because this what a busker would use on the streets and it will also have string missing to represent that he can not afford to replace it. We are also going to have a case for the guitar as we need this to carry it around for some shots and also to put the money on top to represent him busking on the streets and people giving him money for it.

This is a real life busker and this is similar to the look we will be going for. We will look to have a similar guitar and case as well as him wearing jeans but we will have a wooly hat instead of the trilby and also dress our actor with fingerless gloves as this is a common trend of homeless buskers.

Call Sheet Day 2

Title: Passenger - Holes

Crew: Henry Smith                        Date: Fri 11th Oct                Weather:  12 degrees C
           Josh Read
           Joe Murfitt

Equipment: Camera, tripod, reflector, torch, stills camera 

• All three of us are going to collect the equipment.

Location: Drama Studio, Long road Sixth Form College

Schedule: 

1.  14:40 - Meet at media lesson block to pick up equipment.
2.  14:50 - Set up equipment in drama studio.
3.  15:00 - Start filming live performance shots (close ups, pans, dolly rotations).
4.  15:40 - Pack up equipment.
5.  15:50 - Upload footage to mac.

If Raining: N/A

Call Sheet Day 3

Title: Passenger - Holes

Crew: Henry Smith                        Date: Mon 14th Oct                Weather: 10 degrees C, Cloudy
           Josh Read
           Joe Murfitt

Equipment: Camera, tripod, reflector, torch, stills camera 

• All three of us are going to collect the equipment.

Location:   3, 59 Sidney St Cambs CB2 3HX, UK

Schedule: 

1.  16:10 - Meet at G block to pick up equipment.
2.  16:20 - Get bus into Cambridge centre.
3.  16:40 - Start filming at 59 Sydney Street, Busking shots.
4.  17:20 - Start filming at 3 Sydney Street, walking and phone-box shots.
5.  18:00 - Pack up equipment.

If Raining:

1.  16:10 - Meet at G block to pick up equipment.
2.  16:20 - Get bus into Cambridge centre.
3.  16:40 - Start filming in Sidney Street alleyway.
4.  17:20 - Pack up equipment.

Target Audience

Our target audience is based around the age group of 16-25 as this is the group of people that are more likely to listen to folk rock music and they are of a similar age to the artist. We plan to make our digipak appeal to this audience as well as advertising it in a magazine that our target audience would read. We will achieve this by creating a digipak that is busy with type, images, and fonts that fit the demographic and psychographic of our target audience.