Target Audience

Our target audience is based around the age group of 16-25 as this is the group of people that are more likely to listen to folk rock music and they are of a similar age to the artist. We plan to make our digipak appeal to this audience as well as advertising it in a magazine that our target audience would read. We will achieve this by creating a digipak that is busy with type, images, and fonts that fit the demographic and psychographic of our target audience.