Auteur Theory

Auteur Theory:
The Auteur Theory is when a director's film reflects what the director's personal creative vision as if they were the primary Auteur which is French for Author and so this means that the director is filming and being creative with his vision as if they were the main character or author. The Auteur Theory also is when a director has something personal and associated to them in their video and I will no give a few examples of this.

Benny Boom - Music Video Director:

Benny Boom is a music video director and the current director of Gorilla Flix, INC. He learnt his trade in the industry through being the protege for both Director X and Hype Williams who are both really famous music video directors and has now made the big time after having many years studying them. He has done music videos for famous musicians and rappers such as 50 Cent, P Diddy, Nelly and Nicki Minaj as well as many more and a common trait of his music videos are having feature fonts in the beginning of his music videos crediting himself like shown below on the 50 Cent song, Just a lil bit. In 2009 he won the video director of the year award at the BET awards and also directed his first movie, Next Day Air.

Director X:

Benny Boom's mentor Director X is one of the biggest music video directors and has done videos for many artists such as The Wanted, Drake, 2 Chainz and Sean Paul just to name a few which shows how well respected he is as he has done videos for some of the biggest stars int he music business. Director X leaves his name at the end of every music video he directs to get him and his business publicised but he also has another thing he puts in all of his videos and which is a version of the letter box effect which he has developed to put in all of his videos. This is when he starts the video by having a black screen which splits in half and slides both ways to the edge of the screen to show the whole contents of the screen and then to end he gets the black bars to come across and meet in the middle to close the video off.

 You can see both of these effects in Drake's track, Started from the Bottom with the one on the left being the start of the video with the black bars going away from the centre and the one below being at the end of the video with the black bars meeting in the middle as well as having Director X's name which is a common thing at the end of each one of his videos.