Final Magazine Advert

This is our final piece for our magazine advert. We tried to use things in this that were also used in our digipack so that people who saw this poster could make the link between the artist and the traits that have been put into both the advert and digipack. We used the same font in both our poster and our digipack so that the consumer could associate this font with the artist and their image. 

In our advert we really like the font we have used for both the artists name and the album name as it suits the 'Folk Rock' genre our artist is based around and it also helps the text to stand out to the public. We also like the white font on the black background as it gives it a simplistic feel which is a common trait in the 'Folk Rock' genre but it also helps to make the words stand out and to link in with our digipack.  

The below images show our inspirations for our magazine advert. The Jessie J advert gave us an idea for the layout of the album cover picture, album title, and artist name and their positioning. 

Final Digipak

Throughout the digipak we tried to represent our stars personas, through the means of colour and font style. We felt that folk rock would be best represented with a colour scheme that was mainly yellow with hints of red this contrasts with the black and white, running through our whole digipak.

Magazine Advert Cover

Digipak Front Cover

Class Feedback on our Final Cut

Good:

• Good Narrative
• Variety of Shots
• Transitions 
• Good performance of by actor
• Like the fade from black and white to colour near the end
• Matches genre
• Angled Shots
• Footage follows the beat of the song
• Mise En Scene 
• Filters 
• Ending on stage
• Clever transitions between shots
• Lighting at the end is really effective and makes it look like a real stage 
• Use of fades during concert scene shows time is passing. 
• Editing on the beat
• Relevant to lyrics
• Star represented well
• Filters used looked good
• Costume works well for song genre

Improvements:

• Could improve lip syncing at points 
• Guitar strumming is sometimes out of time with the strumming in the song
• Some shots are untidy and shaky 
• Improve quality
• Need to change chord on guitar anymore
• Could have varied location more

With regards to the improvements, as a group we feel that some of them are warranted such as the lip syncing and the guitar strumming but these are only at some little points in the video and overall we think that these points work throughout our video. We thought we used a range of locations for our performance and we could only really use a few to get the narrative of our video across. We tried to mask the lack of locations we could use through the angles and movement of the camera which we think worked really well. There was one shot which was a bit shaky but this was the best we got as we didn't have a dolly so we had to use it and this was one point we could definitely improve on next time by using a dolly. The quality is fine and we think it was the projector that our video was played on that made it look bad as we made sure that the video was of the best quality and on YouTube is played at 1080p.

Final Cut - Passenger Holes P1-14

Ariel Levy: Female Chauvinist Pigs; Women and the Rise of Raunch Culture UNFINISHED

In Ariel Levy's article she presents her views of how women are sexualised in America and are objectified in things such as the art, fashion and the music industry and I will now look at some music videos that conform or challenge ''raunch culture''.

Iggy Azalea - Change Your Life:
In this music video the artist Iggy Azalea is highly objectified, throughout the video she is wearing little clothing and is dancing suggestively. This supports Levy's theory that American artists, mainly female are beginning to be sexualised and objectified by the public and women are now accepting this and adding to this and making it worse by continually

Half term homework

1. I think our target audience will be around the ages of 16-25 as these are the ages in which people start to listen to more varieties of music and do not just stick to the charts which is why I think they are our target audience as the genre of our music video, folk rock, is not normally in the charts. Also people of this age access their music through the internet and this is where you can find most folk rock as it is not always easy to find as it isn’t a massively mainstream genre and for people who like it they will have certain places to search for it such as iTunes and Spotify. The main folk rock artists who have made it big in recent times are James Blunt and Passenger who both have similar kinds of music to our genre with Passenger actually being the original artist of the song we used so his fans as well as people like James Blunt’s will be among our target audience too. I think both genders will be among our target audiences but I think we will have more females than males as females tend to like male performers more, especially one’s who can play the guitar as well which is a main trend in folk rock so this is a reason why I think that we will have more females in our target audience.

2. These are the questions I used in my questionnaire which I gave to 4 people to do:

1. What do you think was good about our rough cut?
2. What do you think we could improve on?
3. Is the narrative (storyline) easy to interpret?
4. Is the camerawork good and is it effective?
5. What advice would you give us to improve our video in the last week of editing?

Feedback:
Questionnaire 1:
1. The camera angles at the end when performer is on stage. Lip syncing fits in very well.
2. At the end of the video have some clapping to mimic a crowd.
3. Yes - Starts of busking on the street and eventually gets a big break.
4. Yes, I like the close ups and long shots, good variation of locations.
5. Maybe at the end have some sort of crowd or clapping to let you know he's in front of a big crowd.
Questionnaire 2:
1. Good expressions by busker whilst acting and camerawork ties in well.
2. Would like to see you singing more to the camera instead of all round in the first half of the video.
3. Yes - Very easy to pick up and understand.
4. Yes, there is a nice use of different angles, locations, and time's of day which create visual effects.
5. There is a short section in the video where the lip sync is out of time.
Questionnaire 3:
1. The setting, as its getting dusk, the shop lights etc enhances the atmosphere.
2. Maybe shots of poor areas, poverty within the beginning of the song.
3. Yes - Rags to riches.
4. Yes very, lots of different angles, shots - Like the fading of scenes (shots).
5. Add some applause at the end and some camera flashes if possible.
Questionnaire 4:
1. The setting and how the video tells the story.
2. Needs some work on the lip sync in the middle of the song when the music stops.
3. Very Easy
4. The camerawork is very good, with good use of lighting.
5. Not to much, just to clean it up a little bit maybe adding something to resemble a crowd at the end.

Halfterm homework Q1

   1. The rough-cut in my eyes aims to an audience between 16-25 as it consists of a young performer who the audience can relate to, also the genre of music is very common within this age range. The genre of the song is indie rock / acoustic rock which has recently become a popular genre for youths, due to its indie characteristic. We tried to re-create the typical messages found within this genre through the means of narrative and shot type, for example the narrative consists of a rags to riches story which reflects the indie theme within this genre.
When considering what gender this video is aimed for; you can see that we tried to focus on the performers face and have him in the majority of shots, therefore aiming towards a female audience. We didn't focus to much on revealing the performer to the audience as that relates back to our stars personas.
The indie rock / folk rock genre has a large influence in today's fashion as lots of young people are adopting the indie style of 'vintage and rundown' clothing. This is the style we intended to show throughout our video as the audience can relate to it and become influenced by clothing style.
The target audience we're aiming for may possibly listen to other bands such as 'Two Door Cinema Club', 'Oasis' and 'Foster The People' therefore we had to resemble some of the common characteristics found within their videos. This means that the audience can relate to the video and feel comfortable what genre the video is representing.
If the video was to be released the audience will need means of accessing it, therefore it would be wise to upload it to a range of different media platforms such as 'YouTube', 'Vimeo' and 'Vevo'. These sites can be easily accessed by the public and provide means of sharing the video. This method provides an easy and effective way of publishing which also can entail means of feedback from the audience.

Rough Cut Feedback/Response

Group 13
Level 4

• all we can fault is there are possibly too many overlay effects when he's famous.
• hand held camera sold star persona as growing in fame.
• really effective transitions.
• possibly add some filters/effects at beginning of narrative or splits.

Group 18

Level 4

• really good storyline!
• lots of different shot types that adds variety to the video
• realistic acting
• Needs colour correction.
• Overlay add a sense of journey.

Group 17

Level 4

• Good different camera angles.
• Lip sync on point.
• Narrative was brilliant and clear.
• Camerawork was shaky at times.
• Needed more filters.
• Costume change was really good, works well.

Group 15

Level 4

• Transition between shots were really good e.g. the change from poor to rich.
• Fades between the shots fit with the pace of the music.
• Lighting and fades during the performance scene was really good, shows time is passing.

Response:

We think that the feedback was very fair. We weren't really told too much of what we need to improve on but what we were told, we already were

Level 4 Grading Criteria

Level 4 Grading Criteria -

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• Shooting material appropriate to the task set; including controlled use of camera, attention to framing, variety of shots sizes and close attention to mise en scene. 
• Editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects. 
• Recording and editing sounds with images appropriately. 
• Where a candidate has worked worked in a group, an excellent contribution to construction is evident.