Halfterm homework Q1

   1. The rough-cut in my eyes aims to an audience between 16-25 as it consists of a young performer who the audience can relate to, also the genre of music is very common within this age range. The genre of the song is indie rock / acoustic rock which has recently become a popular genre for youths, due to its indie characteristic. We tried to re-create the typical messages found within this genre through the means of narrative and shot type, for example the narrative consists of a rags to riches story which reflects the indie theme within this genre.
When considering what gender this video is aimed for; you can see that we tried to focus on the performers face and have him in the majority of shots, therefore aiming towards a female audience. We didn't focus to much on revealing the performer to the audience as that relates back to our stars personas.
The indie rock / folk rock genre has a large influence in today's fashion as lots of young people are adopting the indie style of 'vintage and rundown' clothing. This is the style we intended to show throughout our video as the audience can relate to it and become influenced by clothing style.
The target audience we're aiming for may possibly listen to other bands such as 'Two Door Cinema Club', 'Oasis' and 'Foster The People' therefore we had to resemble some of the common characteristics found within their videos. This means that the audience can relate to the video and feel comfortable what genre the video is representing.
If the video was to be released the audience will need means of accessing it, therefore it would be wise to upload it to a range of different media platforms such as 'YouTube', 'Vimeo' and 'Vevo'. These sites can be easily accessed by the public and provide means of sharing the video. This method provides an easy and effective way of publishing which also can entail means of feedback from the audience.