Music Video Evaluation - Joe Murfitt

Question 1:

This still from our video shows our character arising from in between a set of bins. In many folk rock genre videos there isn't a strong narrative but we have tried to create one in our video and have shown this by immediately showing that our character is poor by having him in this poor environment and also having him look poor in the clothes he is wearing too. This challenges the convention of not many folk rock music videos having a narrative as we had a strong one in our video and thought it worked really well and related well to the lyrics of the song which shows that we linked one of Goodwin's points into our video by relating the visuals to the lyrics.

 This still shows a medium shot of our character performing the song which works with the music video convention of having live performance shots within your video. This still shows one of many performance clips we have in our video and this follows the theme of many folk rock videos such as the Original video of Holes and other songs by Passenger. These medium shots of our character who is also our artist performing helps us to link our video into Goodwin's point of having the need to sell our artist in our video as by having these shots it gives the audience an image of the artist to go by and also helps to sell him as it shows you he can perform live and is willing to be highly involved in his own music videos.

This photo shows a still from our video in which our character is walking down and alleyway which helps for us to support the narrative of the video as it shows the environment he lives in. This long shot shows the characters mise-en-scene and also his lifestyle and way of living. This still and part of the video helps for us to link the visuals and music/lyrics which covers two of Goodwin's points and also runs with the video convention of using longer shots to set the scene in a video which is exactly what we have done in the shot.

 This photo shows a section of our video where are main character is sitting against a wall in an alleyway with nothing but his guitar. This image supports our narrative which is strong throughout and the black and white effect also helps to enforce this even more as it represents the dark life he lives. Many music videos use black and white shots to help support their narrative which is what we have tried to do, not just here but also throughout the first part of the video. This still shows how we tried to use Goodwin's point and common music convention of linking our lyrics to the visuals which we did by showing our character in this light until he becomes famous which is how we interpreted the lyrics.

In this photo you can see a person putting money onto the buskers guitar case who is played by our main character. This still shows how we tried to make our video as realistic as possible and also to make the narrative of the video as strong as we could. This low shot focuses in on the narrative by seeing someone put money in which is not always in some videos as a lot of music videos as they try to look to sell the artist more than give the video the storyline but this shot shows that we have gone against this convention by not concentrating as much on selling the artist as we had such a strong narrative.

This still is one of a few close up shots of our main character/artist performing in our video. We felt that having these close ups may be able to mask the fact that our actor couldn't play the guitar properly and we felt this worked sometimes but we could of used them more. Not many folk rock videos have these kind of shots because the performances shots are played by the actual artist and they can either play the guitar or they have an actual guitarist. This shows that we did not just stick to conventional folk rock genre things in our video and tried to make our video something unique to that genre. This still does show that we tried to use a variety of shots to show our performances which would keep the viewers more interested.

This still shows how we managed to mask the fact that we had no crowd to perform in front which shows how we manipulated the camera and other things such as lighting to do this. We used a spotlight shining down on our artist to try and show that he was on a stage and had an audience in front him and also dressing him in a white shirt shows that he had to look smart as he was performing in front of people which shows his rise to fame. Many artists have a shot of the artist performing in front of people but we have interlinked this into showing our narrative as well by putting him in this situation but overall you can see how we have tried to get folk rock genre characteristics into this part of our video and more specifically this still shot of our video.

In this still photo of our video you can see how our final shot is and how we used this to show his rise to fame and the fact people are now paying to watch him, which are all part of the narrative within the video. The bright spotlight helps to show that he is on a stage as this is something that would be used during a live performance of this genre and also the low angle helps to show his superiority now which shows that our narrative as come to an end. The way the character is stood also helps to mask that their is no crowd as it looks as though he is taking the applause from them in this still but we could of made this a bit better by having a sound of applause whilst he is doing this or some flashes of cameras but we didn't have time to do this. This final shot shows how we tried to link the need to sell the artist by having him take this ovation from the imaginary crowd as it helps to have an image that people like him and this helped to create that. This music also slows down when this shot is being taken which helps for the artist to take most of the viewers attention and not the lyrics or music which goes against Goodwin's points of linking the visuals and music/lyrics.

This image is from our magazine advert and shows how we even used this to try and make our narrative the biggest thing in our video by having the transition from the busker to the performer but having them in the same pose helps to impose this even more. This photo is the same photo used on the front cover of our album cover which helps for customers make the link from these products to the artist which helps to increase our need to sell the artist, which is one of Goodwin's points.The main purpose of our magazine advert was to get the image of the artist across to the consumer and by having the same picture and font of writing as our album cover, consumers will now associate these things with our artist with the font being a real help to this as they can immediately associate this font with the artist.

This photo is the one that we used on the front of our digipack which is the same photo that was used for our magazine advert above. This photo has our artists branding on it which is personal to him and allows us to give him his own image and helps for us to sell him as an artist which is one of Goodwin's points we tried to incorporate into our digipack front cover. The yellow and grey outline to the circle the writing is in is meant to contrast the colour of our separate pictures to show the rise he made from 'rags to riches' but also that he has not forgot his past. This shows that even though we had finished our video we still tried to strengthen the narrative even more by doing this as it helps to add to the storyline behind our video.






Question 2: How effective is the combination of your main product and ancillary texts?

Question 3: What have you learned from your audience feedback?

 

Question 4:

Music video evaluation question 4 from Joe Murfitt

Josh Read Evaluation

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In our digipak we decided to use the same motif from the front cover on certain other panels. We did this to show the consumer that this is part of the artist's brand image, with this logo being established in the digipak it can then be used as a recognisable symbol synonymous with the artist. This also ties in with Goodwin's point of selling the artist as creating a brand image helps to sell the artist by making them and their products recognisable. In the front cover of the digipak we used the yellow and grey circle to contrast with the black and white picture and the colour picture but alternating to overlay the opposite.

For our magazine advert we decided to use the same picture from our digipak but without our motif, this creates a recognisable link between the two, without feeling like we just re-used the same thing. We also decided to use the same font as was used in our artist's logo because this adds to our brand recognition and as it is far bigger than any other text on the picture it stands out and is immediately recognisable as a part of our artist's brand image. I decided to use the 5-star reviews as they help to sell the album because it shows that reviewers think that the album is good and it is a common and successful marketing technique. The Spotify and iTunes logos show the customer exactly where they can buy the album and therefore they do not have to look around for it, oft-times you will see an advert but not have any idea where to get the product and you have to search for it, this eliminates the issue. 


 

In this shot you can see our character rising from between two bins in an alleyway, this is the starting shot of our music video and we decided to do this because it introduces our narrative of the homeless busker character. We focused on our narrative heavily in the video as it is a convention of folk rock to have more of a meaningful video rather than a flashy video with no real narrative, and also because it links with Goodwin's point of linking the lyrics to the visuals. In the song it says ''I knew a man with nothing in his hand'' this is talking about a homeless man with no possessions, and links well with our visuals, as our main character is homeless and his only possessions are his guitar and the clothes on his back.


We used a lot of live performance in our music video as it is a convention of folk rock music videos as well as being used heavily in the official video for Holes by Passenger, which heavily influenced our video. Performance from the artist is also one of Goodwin's points so we thought that combining this with the live aspect would meet conventions and Goodwin's analysis making our music video recognisable as a folk rock video.

Between our rough and final cuts we decided that the thing that we could use to influence our narrative the most was colour correction, as you can see in these two images. The original shot looked very warm because of the orange light in the alleyway, we wanted the shot to have a more sombre and lonely feel, as this is towards the beginning of the video when the busker is homeless and jobless. We also felt that once the colour correction was done it made the video have a lot more of a professional look to it. Giving the music video the letterbox effect makes the final cut look more professional and follow convention but it also cuts out unnecessary screen space so that the viewer's focus is on the main character more than his surroundings, even though his surroundings are important to the narrative it is more important to focus on the character and the fact that he is completely alone.


We used cutaways to the artist's guitar several times in our video, as this is convention of folk rock and it is good to couple cutaways to instruments with performance shots. In both shots we wanted it to be while our character was performing and therefore would have his gloved hand in it, as the fingerless gloves is a trademark of our busker character.
The close ups also give us a chance to show the guitar-playing aspect of the song in the visuals which links in with Goodwin's point of linking the visuals to the music.






Many close up shots were used in our music video because it helped us to show good quality lip sync in better detail. We made sure that the close ups were used during the performance shots because this is conventional of any video with performance in, and helps to more clearly link the video to the music with well edited lip sync.


We chose to end our music video with this shot as it offers nice narrative resolution to the viewer by tying up the main character's story and is a fairly conventional way of ending a performance in and out of music videos, especially for a musician. This shot also links visuals to lyrics as in Goodwin's analysis, ''we've got holes, but we carry on'', the busker is still not set for life therefore he still has holes, but he is now carrying on with his new career path and new life.



 Q2: How effective is the combination of your main product and ancillary texts?

 



Q3: What have you learnt from your audience feedback?

 



Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Henry Smith - Music Video Evaluation

Question One:

As you can see we decided to include live performances into our video, as it can be seen numerous times throughout the folk rock genre. The video we found most influential was the original video to Holes from Passenger, as he also had live performance shots that seemed to not only fit with the genre but to also match the lyrical content. Despite not being able to gather a large crowd like Passenger we framed it well to make it look like there's an audience present, this can be seen a lot through our video. Folk Rock is a very Acoustic based genre, which is why we decided to include the guitar within our video. The guitar also benefits towards the performance shots as it makes it seem more authentic.

                                                                   

Narrative wise we decided to use the 'Rags to Riches' theme, which we thought suited well within the Folk Rock genre due to its acoustic quality, which is usually affiliated with busking. Trying to tell a story and providing performance shots meant we had to combine the two together, Hence the Rags to Riches and busking combination. To show the narrative mise-en-scen played a large part, as we had the performer dress in typical homeless clothing such as a large dull coat, fingerless gloves and a beanie. This was helped with the first shot being located in a dirty, dark alley where the character emerged from between two bins. This also creates a juxtaposition with the final sequence therefore making the overall effect of the narrative much stronger. With the final sequence you can see that we tried to make a contrast with the rest of the video, to do this we had the character dressed in a
clean white shirt that represents the idea of happiness and proudness. Going from dark to light clothing creates this feeling of improvement
and development within the narrative.

Colour correction played a large part in presenting our narrative and also linking it with other folk rock music videos. We found that in other videos within the same genre had this warm, bright colour scheme that emphasised lyrical content and fitted in with the music style. For example in Passenger's video the colour scheme is very bright and colourful which helps to create positive emotions that fit it in with the songs content. This influenced us to use a similar colour scheme where we emphasised the yellow and reds, as this helped to portray the warm joyful feelings we aimed to show.
 You can see the difference in colour when you compare the rough cut with the final video. For me it fits it in with Folk Rock music video conventions, therefore making the video more relatable for fans of the genre.

A convention that's not only found within folk rock videos but in almost every music video, is close ups on instruments. This is a key quality within music videos as it keeps the flow of the video and makes the performance shots seem more authentic. Even though our performer didn't know how to play guitar we managed to frame it in some parts to make it seem like he was playing to the music. Although we did get a lot of comments stating how some of the strumming was out of sync, it was hard to fix this without effecting the quality of the lip-syncing so we just showed less of the close up shots. When you watch a video that includes closeups you get a verity of shots that can make the video more watchable as you're not just watching the performer singing, this was key to making our video more durable and professional.
           


With our magazine advert we decided to use the same image as the digipak front cover, as this helps the audience see the similarity between the two products, therefore adding to our brand image. The text is also the same in both of our products as for the same reason it adds to our brand image and reflects the music style. The name of the star is the largest writing on the magazine advert as this gives a clear sign of who it is and to an extent the type of genre. This method is used numerous times throughout the music industry as for the same reason it provides a clear sign of who the artist is.
We also added the logos of well known music companies as this is a modern convention for magazine adverts that have only recently come into play.



The digipak was made in a way to reflect our artists brand image and relate to the music video through colour scheme and photo location. In our eyes the locations we chose reflected the music genre well and fitted in with the typical conventions usually found within CD covers. All artists use this method of making the CD cover reflect their image, as it sells the artist and creates the link between them and their product. This relates to one of Goodwin's points of selling your artist. In typical folk rock conventions you will rarely see the artist being exploited with their body as they usually represent fashion and style. Due to this convention we had pictures of the artist in clothing and representing fashion.

Question Two:

Question Three :

Question Four:

Evaluation question 3 script

Music Video -

We wanted to start our music video with something to show the narrative of the song visually, hence the alleyway shot with the bins. The visuals for a lot of the video linked well with the lyrics of the song, helping the viewer to understand the narrative and the locations we shot in also helped to emphasise the theme of the character’s progression from rags to riches and gives a clear indication straight away that he is poor and throughout the video you see his gradual rise in success.

As you can see the lip-syncing is generally ok but at some parts it’s out, this doesn’t really affect the overall outcome. After our rough cut the main bit of feedback that we received was to improve our lip-syncing, for our final cut we fixed this and now most of our video is perfectly in sync.

A lot of our feedback was praising our narrative so we decided to focus on this and develop it further, making it the focal point of our final product. We had a number of transitions in both our rough and final cuts which helped for the narrative to flow throughout the video that allowed the viewer to see the character’s gradual rise to fame.

One piece of feedback was that our actor didn’t change chord on the guitar enough and we found it hard to improve on this without re-filming the whole video and paying extra attention to it, which could possibly take away from the quality of the lip sync.

Colour correction was a strong subject within the feedback so as you can see the final has a vast improvement. We tried to incorporate editing on the beat into the instrumental part of the song, as this fits with music video conventions and helps the video flow smoothly.

We used a lot of live performance shots because we felt it fit with the genre conventions of folk rock music, the use of an acoustic guitar in front of a live audience was inspired by the official music video for Holes, although we couldn’t actually have a live audience, we used lighting and camera positioning in a way that would give the illusion there was an audience present.

Ancillary tasks –

Throughout all of our products we tried to include our chosen themes and messages. To do this we used conventional fonts and colours that are usually found within the same genre to give our artist an individual look and so customers can relate this font to the artist.

Both our digipack and magazine advert used the same font and images, which linked them together and allowed the customer to see the relationship between the font and images and the artist. We tried to create a brand image that would help us to sell our artist.

Final Magazine Advert

This is our final piece for our magazine advert. We tried to use things in this that were also used in our digipack so that people who saw this poster could make the link between the artist and the traits that have been put into both the advert and digipack. We used the same font in both our poster and our digipack so that the consumer could associate this font with the artist and their image. 

In our advert we really like the font we have used for both the artists name and the album name as it suits the 'Folk Rock' genre our artist is based around and it also helps the text to stand out to the public. We also like the white font on the black background as it gives it a simplistic feel which is a common trait in the 'Folk Rock' genre but it also helps to make the words stand out and to link in with our digipack.  

The below images show our inspirations for our magazine advert. The Jessie J advert gave us an idea for the layout of the album cover picture, album title, and artist name and their positioning. 

Final Digipak

Throughout the digipak we tried to represent our stars personas, through the means of colour and font style. We felt that folk rock would be best represented with a colour scheme that was mainly yellow with hints of red this contrasts with the black and white, running through our whole digipak.

Magazine Advert Cover

Digipak Front Cover

Class Feedback on our Final Cut

Good:

• Good Narrative
• Variety of Shots
• Transitions 
• Good performance of by actor
• Like the fade from black and white to colour near the end
• Matches genre
• Angled Shots
• Footage follows the beat of the song
• Mise En Scene 
• Filters 
• Ending on stage
• Clever transitions between shots
• Lighting at the end is really effective and makes it look like a real stage 
• Use of fades during concert scene shows time is passing. 
• Editing on the beat
• Relevant to lyrics
• Star represented well
• Filters used looked good
• Costume works well for song genre

Improvements:

• Could improve lip syncing at points 
• Guitar strumming is sometimes out of time with the strumming in the song
• Some shots are untidy and shaky 
• Improve quality
• Need to change chord on guitar anymore
• Could have varied location more

With regards to the improvements, as a group we feel that some of them are warranted such as the lip syncing and the guitar strumming but these are only at some little points in the video and overall we think that these points work throughout our video. We thought we used a range of locations for our performance and we could only really use a few to get the narrative of our video across. We tried to mask the lack of locations we could use through the angles and movement of the camera which we think worked really well. There was one shot which was a bit shaky but this was the best we got as we didn't have a dolly so we had to use it and this was one point we could definitely improve on next time by using a dolly. The quality is fine and we think it was the projector that our video was played on that made it look bad as we made sure that the video was of the best quality and on YouTube is played at 1080p.

Final Cut - Passenger Holes P1-14

Ariel Levy: Female Chauvinist Pigs; Women and the Rise of Raunch Culture UNFINISHED

In Ariel Levy's article she presents her views of how women are sexualised in America and are objectified in things such as the art, fashion and the music industry and I will now look at some music videos that conform or challenge ''raunch culture''.

Iggy Azalea - Change Your Life:
In this music video the artist Iggy Azalea is highly objectified, throughout the video she is wearing little clothing and is dancing suggestively. This supports Levy's theory that American artists, mainly female are beginning to be sexualised and objectified by the public and women are now accepting this and adding to this and making it worse by continually

Half term homework

1. I think our target audience will be around the ages of 16-25 as these are the ages in which people start to listen to more varieties of music and do not just stick to the charts which is why I think they are our target audience as the genre of our music video, folk rock, is not normally in the charts. Also people of this age access their music through the internet and this is where you can find most folk rock as it is not always easy to find as it isn’t a massively mainstream genre and for people who like it they will have certain places to search for it such as iTunes and Spotify. The main folk rock artists who have made it big in recent times are James Blunt and Passenger who both have similar kinds of music to our genre with Passenger actually being the original artist of the song we used so his fans as well as people like James Blunt’s will be among our target audience too. I think both genders will be among our target audiences but I think we will have more females than males as females tend to like male performers more, especially one’s who can play the guitar as well which is a main trend in folk rock so this is a reason why I think that we will have more females in our target audience.

2. These are the questions I used in my questionnaire which I gave to 4 people to do:

1. What do you think was good about our rough cut?
2. What do you think we could improve on?
3. Is the narrative (storyline) easy to interpret?
4. Is the camerawork good and is it effective?
5. What advice would you give us to improve our video in the last week of editing?

Feedback:
Questionnaire 1:
1. The camera angles at the end when performer is on stage. Lip syncing fits in very well.
2. At the end of the video have some clapping to mimic a crowd.
3. Yes - Starts of busking on the street and eventually gets a big break.
4. Yes, I like the close ups and long shots, good variation of locations.
5. Maybe at the end have some sort of crowd or clapping to let you know he's in front of a big crowd.
Questionnaire 2:
1. Good expressions by busker whilst acting and camerawork ties in well.
2. Would like to see you singing more to the camera instead of all round in the first half of the video.
3. Yes - Very easy to pick up and understand.
4. Yes, there is a nice use of different angles, locations, and time's of day which create visual effects.
5. There is a short section in the video where the lip sync is out of time.
Questionnaire 3:
1. The setting, as its getting dusk, the shop lights etc enhances the atmosphere.
2. Maybe shots of poor areas, poverty within the beginning of the song.
3. Yes - Rags to riches.
4. Yes very, lots of different angles, shots - Like the fading of scenes (shots).
5. Add some applause at the end and some camera flashes if possible.
Questionnaire 4:
1. The setting and how the video tells the story.
2. Needs some work on the lip sync in the middle of the song when the music stops.
3. Very Easy
4. The camerawork is very good, with good use of lighting.
5. Not to much, just to clean it up a little bit maybe adding something to resemble a crowd at the end.

Halfterm homework Q1

   1. The rough-cut in my eyes aims to an audience between 16-25 as it consists of a young performer who the audience can relate to, also the genre of music is very common within this age range. The genre of the song is indie rock / acoustic rock which has recently become a popular genre for youths, due to its indie characteristic. We tried to re-create the typical messages found within this genre through the means of narrative and shot type, for example the narrative consists of a rags to riches story which reflects the indie theme within this genre.
When considering what gender this video is aimed for; you can see that we tried to focus on the performers face and have him in the majority of shots, therefore aiming towards a female audience. We didn't focus to much on revealing the performer to the audience as that relates back to our stars personas.
The indie rock / folk rock genre has a large influence in today's fashion as lots of young people are adopting the indie style of 'vintage and rundown' clothing. This is the style we intended to show throughout our video as the audience can relate to it and become influenced by clothing style.
The target audience we're aiming for may possibly listen to other bands such as 'Two Door Cinema Club', 'Oasis' and 'Foster The People' therefore we had to resemble some of the common characteristics found within their videos. This means that the audience can relate to the video and feel comfortable what genre the video is representing.
If the video was to be released the audience will need means of accessing it, therefore it would be wise to upload it to a range of different media platforms such as 'YouTube', 'Vimeo' and 'Vevo'. These sites can be easily accessed by the public and provide means of sharing the video. This method provides an easy and effective way of publishing which also can entail means of feedback from the audience.

Rough Cut Feedback/Response

Group 13
Level 4

• all we can fault is there are possibly too many overlay effects when he's famous.
• hand held camera sold star persona as growing in fame.
• really effective transitions.
• possibly add some filters/effects at beginning of narrative or splits.

Group 18

Level 4

• really good storyline!
• lots of different shot types that adds variety to the video
• realistic acting
• Needs colour correction.
• Overlay add a sense of journey.

Group 17

Level 4

• Good different camera angles.
• Lip sync on point.
• Narrative was brilliant and clear.
• Camerawork was shaky at times.
• Needed more filters.
• Costume change was really good, works well.

Group 15

Level 4

• Transition between shots were really good e.g. the change from poor to rich.
• Fades between the shots fit with the pace of the music.
• Lighting and fades during the performance scene was really good, shows time is passing.

Response:

We think that the feedback was very fair. We weren't really told too much of what we need to improve on but what we were told, we already were

Level 4 Grading Criteria

Level 4 Grading Criteria -

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• Shooting material appropriate to the task set; including controlled use of camera, attention to framing, variety of shots sizes and close attention to mise en scene. 
• Editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects. 
• Recording and editing sounds with images appropriately. 
• Where a candidate has worked worked in a group, an excellent contribution to construction is evident. 

Music Video Rough Cut

Digipack/Magazine Ad Ideas

Digipack Ideas:

A digipack is the thing that an artists CD would come in and is usually something that is personal to an artist or is their logo. In our genre of music which is folk rock, many digipack's are random or specific to a certain track on the CD which is what will be doing with ours. Our digipack will include a picture of the artist and his guitar against the wall looking upwards and also another of the artist sitting down with these two pictures being the main one's with either one being the front cover for our album cover. For our back cover we will use something simple like a wall or bin as the picture for it as they are easy for us to list songs but are also relevant to the narrative of our song and artist. For the other bits of our digipack we will also use shots that are relevant to our song as this means that all the pictures have some relevance. We will also use some shots of our artist in posh clothing to show his status as a respected artist which will hopefully cause this artist to sell more albums.

Magazine Ideas:

We will use the image of the artist

Contemporary Music Video Edits - Chase and Status and One Direction.

In this task I tried to count the number of edits in two music videos on being similar to ours, one being very different from ours but both being fairly mainstream and contemporary. the first song was:
 'Chase and Status - Count on Me'
This song had approximately 214 cuts which is fairly average for songs in this pace. This is because in order to keep the video the same pace as the music you have to make sure the cuts are frequent and to the beat. Our video also uses this technique of making the video a similar pace to the music as makes it look more natural and flowing. The pace in each of these songs changes from slow to fast, so there needs to be less cuts during the slow section and more during the fast sections.

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The next song we done was: One Direction - Little Things

In this video we estimated that the video had 101 edits which is a lot less than the other video we analysed and this is because the genre of music is different and is quite slow which is quite similar to the speed of the video that we are going for although our song is slightly quicker. This song has quite a lot of cuts for this speed of song and this is because most of the song is performance based and because they are a band they cut regularly to different members of the band singing various parts of the song. Ours is not like this as we have only one person performing who also has the narrative based around them which will mean that we are more likely to have less cuts as we will have less things to cut too.

Filming so far.

Filming so far: 

We have currently filmed around half of our shots with these beginning to shape up our music video nicely. We have got the performer singing the song all the way through from 3 different angles which will all appear at some point in the video and we have also filmed other shots around our busking location that look really good with our best one being a pan transition shot that shows the busker sitting then goes through a wall to show him performing which looks really good. We also got our final shots in the studio which went really well with the lighting from the studios camera working really well and the final shot came off really well and worked exactly how we wanted too. We are going out to once more tonight (14/10/13) to film the middle section of our video which involves some public participation in but this will give our video a realistic effect too it.

Auteur Theory

Auteur Theory:
The Auteur Theory is when a director's film reflects what the director's personal creative vision as if they were the primary Auteur which is French for Author and so this means that the director is filming and being creative with his vision as if they were the main character or author. The Auteur Theory also is when a director has something personal and associated to them in their video and I will no give a few examples of this.

Benny Boom - Music Video Director:

Benny Boom is a music video director and the current director of Gorilla Flix, INC. He learnt his trade in the industry through being the protege for both Director X and Hype Williams who are both really famous music video directors and has now made the big time after having many years studying them. He has done music videos for famous musicians and rappers such as 50 Cent, P Diddy, Nelly and Nicki Minaj as well as many more and a common trait of his music videos are having feature fonts in the beginning of his music videos crediting himself like shown below on the 50 Cent song, Just a lil bit. In 2009 he won the video director of the year award at the BET awards and also directed his first movie, Next Day Air.

Director X:

Benny Boom's mentor Director X is one of the biggest music video directors and has done videos for many artists such as The Wanted, Drake, 2 Chainz and Sean Paul just to name a few which shows how well respected he is as he has done videos for some of the biggest stars int he music business. Director X leaves his name at the end of every music video he directs to get him and his business publicised but he also has another thing he puts in all of his videos and which is a version of the letter box effect which he has developed to put in all of his videos. This is when he starts the video by having a black screen which splits in half and slides both ways to the edge of the screen to show the whole contents of the screen and then to end he gets the black bars to come across and meet in the middle to close the video off.

 You can see both of these effects in Drake's track, Started from the Bottom with the one on the left being the start of the video with the black bars going away from the centre and the one below being at the end of the video with the black bars meeting in the middle as well as having Director X's name which is a common thing at the end of each one of his videos.

Interpretation of the lyrics in Holes.

Holes Lyrics:

This song starts of taking about a man with nothing who could be seen as a tramp or busker which is why we used this idea as the narrative for our video. But it is quite an up beat song and this is shown with the line 'When you've got nothing, you've got nothing to lose' as this could mean that the busker or tramp is still grateful for the life they have and are trying to make the most of it. Throughout the song Passenger sings about hard things in life such as having a 'mortgage to pay and kids to raise' which support this as these can be tough and before he says this he sings about a woman's husband never coming back after he had been to get a paper which is why it's hard and throughout this song it is about people being alone and having "Holes" in their lives but they carry on anyway. In the chorus he sings about even though "we've got holes, we carry on" anyway which supports both a busker or tramp continuing on with their poor way of life as they are happy just to have a life and also that people get lonely but they will carry on anyway.

Contacting Passenger for permission of use of his song.

Storyboard

Our storyboards will be useful to us during filming as it gives us a rough idea of how our video is meant to pan out and what shots we are meant to film at different points in the video. The pictures help to give us a rough idea of the angle and type of shot we are meant to be filming which means that we don't have to remember every single detail of each shot as we have it all written down. We also had notes on each shot saying various things such as the camera movement, type of shot, location and what is included in the shot which meant that we had all of the info we needed about every shot we wanted to film.