Richard Dyer's Star Theory

Richard Dyer's Star Theory

Richard Dyer's star theory is the theory that stars are constructed by institutions for financial gain and are marketed at a specific target audience. This audience can change as the star develops, and the star can remake their image.

• A pop star's identity/persona is not restricted solely to musicianship.
• A true pop star has a lasting significance and brand awareness amongst a wider audience over a period of time.
• Stars represent cultural attitudes and values and will promote a certain ideology
• Stars provide audiences with a focus for ideas of what people are supposed to be like.