Andrew Goodwin's Analysis

Andrew Goodwin created points that should be looked at when analysing a music video. These points range from genre characteristics to voyeurism so there is a lot to be analysed throughout a video but not all videos try to include these points with some directors trying to challenge these points and I will know explain each one of these. The first one of Goodwin's points is genre characteristics and this is whether a video includes common traits of the genre that the artist is included in such as Rock, Rap, and Folk Rock which is the genre of our song, Holes. The second point is the relationship between the on screen visuals and the lyrics. This where the on screen visuals link in to the lyrics of the song and this helps to create a narrative in the video which might be what we do in our video as the song we picked has lyrics that would be easy to create into a narrative in our video. Goodwin's third point is the relationship between visuals and the music which is where the on screen visuals represent what is happening in the music such as it slowing down or it speeding which would reflect in the shot at this point in the song. The fourth point by Goodwin is the need to sell the artist who is performing and this is reflected by the shots, angles and narratives in the video as this can determine the image that is shown to the audience and this is what will ultimately determine how well the artist will sell. Goodwin's fifth point is intertextuality which is when you make links to another product or text made before you have made your original product. For example if we used this in our video then we could use something similar to what someone else has already used in a music video such as  a similar performance seen to the person who originally sang the song we are using, Passenger. Goodwin's final point is voyeurism which is when a artist or band is seen in a sexual manner and is objectified in a sexual way. This point only applies to some genres of music such as rap and R&B and not to others such as Classical and Folk Rock, which is the genre our song is in so we are very unlikely to put voyeurism into our video.